Tag Archives: Damiani

Kazakhstan: Alsara Goes All Modest

25 Jan

In a rare moment of modesty for a member of Kazakhstan’s ruling elite, Aliya Nazarbayeva’s top- end jewellery line, Alsara, is now being promoted in Almaty with an image of a piece from the collection rather than featuring Aliya as a model.

Alsara billboard in downtown Almaty without Aliya Nazarbayeva

Aliya Nazarbayeva teamed up with Italian jewellers Damiani in 2011 to produce Alsara, an exclusive collection of 30 diamond-studded pieces. The brand is a combination of the names of Aliya and her mother Sara and is aimed at Kazakhstan’s high-rollers with prices ranging from 15,000 to 70,000 euros. Here’s how the collection was being promoted.

Aliya Nazarbayeva promotes her Alsara jewellery brand


Kazakhstan: Aliya Nazarbayeva launches ‘Alsara’ in Almaty

20 Sep

Aliya Nazarbayeva joined forces with Forbes magazine at a lavish bash in downtown Almaty recently to present her top-end jewellery collection on home soil.

Nazarbayeva was presenting her Alsara  collection, created in cooperation with Italy’s  Damiani, at the launch of Forbes’ Kazakhstan edition on 8 September.

Almaty’s glitterati were out in force, including prominent opposition leader Bulat Abilov. That should go down well with the voters: seeing the wannabe politician hobnobbing with Kazakhstan’s rich and famous.

Kazakhstan: Almaty Jewellery Wars Hot Up

15 Jun

Chopard face off with Alsara in central Almaty

The battle of high-end jewellery designers – Aliya Nazarbayeva and Gulnara Karimova – is hotting up as Chopard, the Swiss company working with Gulnara, placed a billboard directly opposite one advertising Aliya’s Alsara brand on the junction of Abylay Khan and Kurmangazy streets in the centre of Almaty.

As reported on Kazaxia in April, the youngest daughter of Kazakhstan President Nursultan Nazarbayev launched her exclusive jewellery collection through the auspices of Italian company Damiani. This made her the second Central Asian president’s daughter to enter the world of jewellery design, following in the footsteps of Uzbekistan President Islam Karimov’s eldest daughter, who launched her Guli collection in collaboration with Chopard in 2009.

Aliya’s posters feature her glamorous visage beaming down from the billboard at the teeming masses of motorists sitting in Almaty’s notorious traffic jams. One could not accuse Ms Nazarbayeva of modesty, as another billboard stands at the entrance to the Luxor fitness centre. She is rumoured to own the luxurious facility which is said to have been inspired by a visit to the fabled city in Egypt.

Still no word on Aliya shadowing Gulnara – also known by her stage name of Googoosha – into the world of music. Maybe she’s leaving that to her opera-singing elder sister Dariga, who has often performed on Kazakhstan’s stages and further afield, including Moscow.