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Kazakhstan: Alsara Goes All Modest

25 Jan

In a rare moment of modesty for a member of Kazakhstan’s ruling elite, Aliya Nazarbayeva’s top- end jewellery line, Alsara, is now being promoted in Almaty with an image of a piece from the collection rather than featuring Aliya as a model.

Alsara billboard in downtown Almaty without Aliya Nazarbayeva

Aliya Nazarbayeva teamed up with Italian jewellers Damiani in 2011 to produce Alsara, an exclusive collection of 30 diamond-studded pieces. The brand is a combination of the names of Aliya and her mother Sara and is aimed at Kazakhstan’s high-rollers with prices ranging from 15,000 to 70,000 euros. Here’s how the collection was being promoted.

Aliya Nazarbayeva promotes her Alsara jewellery brand

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Kazakhstan: Aliya Nazarbayeva launches ‘Alsara’ in Almaty

20 Sep

Aliya Nazarbayeva joined forces with Forbes magazine at a lavish bash in downtown Almaty recently to present her top-end jewellery collection on home soil.

Nazarbayeva was presenting her Alsara  collection, created in cooperation with Italy’s  Damiani, at the launch of Forbes’ Kazakhstan edition on 8 September.

Almaty’s glitterati were out in force, including prominent opposition leader Bulat Abilov. That should go down well with the voters: seeing the wannabe politician hobnobbing with Kazakhstan’s rich and famous.

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Aliya Nazarbayeva – The Next GooGoosha?

19 Apr

News reaches Kazaxia that Aliya Nazarbayeva, the youngest daughter of Kazakhstan President Nursultan Nazarbayev, has teamed up with Italian jewellers Damiani to produce Alsara, an exclusive collection of 30 diamond-studded pieces.

Billboards have appeared at major junctions around Almaty promoting the Alsara collection with Aliya modelling a pair of very expensive-looking dangle earrings. The brand is a combination of the names of Aliya and her mother Sara and is aimed at Kazakhstan’s high-rollers with prices ranging from 15,000 to 70,000 euros.

The collection has echoes of GULI, the jewellery brand of Gulnara Karimova, a fellow president’s daughter from neighbouring Uzbekistan. Gulnara, or GooGoosha to her adoring public, has also made herself a singing career – can we expect to hear Aliya bursting into song soon?

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