Kazaxia

Chopard face off with Alsara in central Almaty

The battle of high-end jewellery designers – Aliya Nazarbayeva and Gulnara Karimova – is hotting up as Chopard, the Swiss company working with Gulnara, placed a billboard directly opposite one advertising Aliya’s Alsara brand on the junction of Abylay Khan and Kurmangazy streets in the centre of Almaty.

As reported on Kazaxia in April, the youngest daughter of Kazakhstan President Nursultan Nazarbayev launched her exclusive jewellery collection through the auspices of Italian company Damiani. This made her the second Central Asian president’s daughter to enter the world of jewellery design, following in the footsteps of Uzbekistan President Islam Karimov’s eldest daughter, who launched her Guli collection in collaboration with Chopard in 2009.

Aliya’s posters feature her glamorous visage beaming down from the billboard at the teeming masses of motorists sitting in Almaty’s notorious traffic jams. One could not accuse Ms Nazarbayeva of modesty, as another billboard stands at the entrance to the Luxor fitness centre. She is rumoured to own the luxurious facility which is said to have been inspired by a visit to the fabled city in Egypt.

Still no word on Aliya shadowing Gulnara – also known by her stage name of Googoosha – into the world of music. Maybe she’s leaving that to her opera-singing elder sister Dariga, who has often performed on Kazakhstan’s stages and further afield, including Moscow.

Tags: Aliya Nazarbayeva, Almaty, Alsara, Central Asia, Chopard, Damiani, Dariga Nazarbayeva, googoosha, Guli, Gulnara Karimova, Kazakhstan, Nursultan Nazarbayev, opera